The Concept /

The concept of the Babies by the Sea Boutique was conceived by pure synchronicity. San Diego Obstetrician and Gynecologist, Dr. Robert Biter, has been a proponent of natural women's and babies’ health care for years. Witnessing the advent of the growing business of birth, Dr. Biter decided to establish a private birthing center where women and babies would not be subject to the pressure of revenue generating business practices and the lobbying of the pharmaceutical industry. Instead, he would offer his patients the ability to birth their babies in a natural, healthy setting with the convenience of having all the necessary surgical and medical back-up in the event of crisis situations.

Having years of experience familiarizing himself with the best and healthiest maternity products available, Dr. Biter decided that a natural fit for the birthing center would be a retail store where he could use his extensive background and expertise to make information and high-quality products available to the public.

Enter mom-to-be, Laura Ann Fairchild. Seeking out the absolute best physician to support her first pregnancy, she repeatedly comes across Dr. Biter's name. She researches his background, makes an appointment, and with no doubt that she had found her physician, becomes his patient. Through casual conversation, she learns that Dr. Biter used to shop at her designer clothing stores located in Cardiff by the Sea. The conversations continue over the course of her pregnancy, and the two eventually come to the obvious conclusion that with Dr. Biter's medical expertise and passion for health, and with Laura Fairchild's cutting-edge eye for retail fashion, buying ability, business knowledge, and familiarity with corporate start-up operations, that a partnership between the two of them could be a match made in baby boutique heaven! In addition, Laura's sister and business partner, Julie Fairchild, enthusiastically decides to join the team to handle marketing, events, and human resources for the store.

With Dr. Biter driving the vision and Laura Fairchild overseeing buying, merchandising, and day-to-day store operations, Babies by the Sea Boutique was born. The mission of the boutique is to provide much needed and well-researched retail options for pregnant women, mothers, babies and toddlers with respect to all aspects of life. The motivating goal is to address the customer's need for products that are healthy, fashionable, environmentally responsible, and practical, in addition to offering them information and daily support. The boutique will strive to develop a community support group and home base for its customers, and maintain an extensive community lecture program to address issues of social responsibility, nonviolent parenting, environmental health and self esteem development; as well as offering a forum for discussions and idea exchange. Other fun, creative, helpful, healthful, and educational ideas are being discussed daily by the owners.